Heartland Payment Systems® Launches State-of-the-Art Payment Card Security Technology

Heartland Payment Systems® launched its new, state-of-the-art payment card security technology — making it available to merchants and business owners nationwide. Heartland has spent more than two years developing and ten months beta testing and iteratively improving this end-to-end encryption technology — called E3™ — that is designed to protect cardholder credit and debit card data, rendering scrambled data useless to cybercriminals.

“Heartland leveraged its unique experience and knowledge to develop E3 — and made the financial investment needed to protect this sensitive information. Data is protected from the point of swipe and through Heartland’s processing network — not just at certain points during the transaction flow." “Heartland leveraged its unique experience and knowledge to develop E3 — and made the financial investment needed to protect this sensitive information. Data is protected from the point of swipe and through Heartland’s processing network — not just at certain points during the transaction flow,” noted Bob Carr, Heartland’s chairman and chief executive officer. “We are making the highest degree of security available to every merchant regardless of size — without charging extra monthly or transaction fees and taxes. Additionally, because E3 does not allow card numbers to exist on or through a merchant’s system or network — when combined with our Self-Assessment Questionnaire (SAQ) assistance services — E3 reduces the cost of PCI compliance and the risk of non-compliance for business owners.”

In today’s world, protecting cardholder data is critical — for merchants and consumers alike. In the past two years, there were more than 650 reported breaches — a significant number considering many believe the majority of breaches are never reported. That number continues to increase daily because — in just a few brief seconds — from the time a customer swipes a credit or debit card to pay for a purchase until the transaction is complete, sensitive cardholder data can be vulnerable. If a business’ system is breached without encrypted card data, the owner may be forced to pay steep fines and deal with the stress and cost of legal issues, business recovery and rebuilding customer confidence — and potentially the possibility of going out of business.