Connecture, Inc. Acquires Insurint to Transform Sales Automation for the Health Insurance Industry

Connecture, Inc. announced today that it has acquired Insurint in a bold step towards transforming health insurance distribution. This combination creates the largest end-to-end sales automation provider in the health insurance market by joining Insurint, a leader in broker sales automation with Connecture, the leader in health insurance carrier sales automation.    The strategic combination broadens Connecture’s suite of services that helps payers attract and maintain the growing number of consumers buying individual insurance plans through the broker channel. As the individual health insurance market continues to gain momentum, the company will offer health insurers and brokers a full range of options through a multi-carrier channel. Connecture comes to the relationship with over 80 health insurer customers who reach over 50,000 insurance agents. Together, the companies serve more than half of the nation’s leading insurance carriers including many Blue Cross Blue Shield carriers, WellPoint, Kaiser, United Healthcare, Humana One, and Assurant Health.

Through combining Connecture’s eApplication health insurer sales automation platform with Insurint’s multi-carrier quoting broker platform, the company will offer technology that fully automates the end-to-end quoting, application, and enrollment processes. The combination will offer straight-through processing from lead management to quoting and application through to enrollment and post-sale management, with a one-of-a-kind software solution specifically designed to meet the growing demands of the health insurance market. Benefits will include the opportunity for brokers to sell more business and reduce drop-off; true end-to-end automation for intermediaries, agents, and aggregators; and reduced frustration, friction, and cost in the marketplace.

“In this post-health care reform environment, it is critical that technology is leveraged to take cost and friction out of the membership acquisition and retention process. Public and private aggregators and brokers will continue to play a large role in the health insurance market if they leverage the benefits that technology has to offer. Our combined solution will enable those distribution channels to leverage such benefits,” explained Dan Maynard, Chief Executive Officer of Connecture. “We are excited to join forces with Insurint to bring this technology to market.”