Mortech announced a strategic relationship with Google. As Google rolls out its new AdWords Comparison Ads feature, which allows consumers to shop and compare for mortgages, Mortech will enable participating lenders to list instant mortgage rate quotes. As a provider that has been working with Google early on in the development stages, Mortech’s software gives mortgage professionals the ability to provide lender offers to consumers shopping for mortgages via Google.com. As the provider of a one-stop-shop solution for both pricing and managing Google leads, Mortech’s award-winning technology allows lenders to display accurate price quotes to consumers, create business lead assignment rules and helps lenders track and manage their Google prospects.
“From day one, it’s been Mortech’s goal to connect consumers with reliable lenders,” said President of Mortech, Don Kracl. “This strategic development by Google literally underscores that goal. To say we’re excited to officially share the news of our collaboration with Google is an understatement. We’re proud to be part of an initiative that has the potential to change the way homebuyers receive mortgage information.”The launch of Google’s new Comparison Ads feature has come at a time when potential homebuyers want trusted information from the mortgage community. With Google’s new offering, potential borrowers can view live rate quotes from dependable mortgage professionals in an easy to understand and consistent manner. The feature, which does not require Google visitors to enter any private information, makes the lending process more transparent and allows for consumers to access reliable rate quotes instantly. Visit Mortech's new room for complete partnership details
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